
In 1984, Concert Master violinist and fine art collector Michael Antonello, who was and still is one of the top producing insurance and investment executives in the country, invited me to consider working with him in advising business owners, executives, and other high net worth individuals on how to best maximize then preserve the returns of their business and personal financial interests. With the understanding that I could concurrently run my retail and restoration contracting business that I started in the early seventies while building a financial advisory practice, I accepted his offer. In 1985, after having been taught by the best in the business then becoming licensed to practice, I formed and titled my financial advisory firm as 3RS Wealth Creation Systems which I ran until 2005.
Disclaimer: Although I credit Mr. Antonello with having contributed much to my past success as a financial advisor, he does not contribute to and has no involvement with 3RSystems, LLC, ICCOA, or the American Policyholder Association (APA) or any of the included materials.


In 1992, after successfully implementing the building products distribution company’s executive and employee investment program and procuring a multi-million dollar Key Man life insurance policy on the company owner and president who had previously been denied coverage, company EVP, Franklin Morris, Jr., invited me to attend an executive luncheon to celebrate the accomplishment. While at the luncheon, EVP Morris turned to one of the other company executives’ who had joined our group and said the following;
“Before becoming EVP of Southside, I was a top level executive with KMPG for thirty years and got to know and work with what were considered to be the best insurance and investment minds in the country. That said, I learned more about insurance and investments from Larry over the past three months than I had learned from all of the previous experts I had worked with during that thirty year period."

Dear Fellow Executive,
When I first met with Mr. Burtis, I was interested in what he and his organization could do for me that might help me enhance the value of charitable commitments I had made. What he showed me, based on his 3RSYSTEMS concept of review, reposition and recapture, allowed me to indeed enhance the value of my charitable commitments, not only to the charitable organization, but to myself and my family as well. Larry also showed me how by repositioning another substantial asset that had been improperly positioned in my estate, I could further benefit myself and my family. Larry's approach to financial planning is quite unique and I am confident you will find him very helpful in your business and personal planning.
Sincerely,
Anthony J. Adducci
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After reading the above, whether you are a building products distribution company founder, board member, or C-Suite executive, you are likely wondering what in the heck does my professional experience and background as shown both above and on my "About" page have to do with you. In reality, as you will clearly discover by reading through the content that follows, it has everything to do with you, your company, and your company's present and future financial position.
It also has everything to do with the global institutional and individual shareholders and investors (both public and private) I have been sharing the truth with about how far too many of them have been falsely led to believe that investing hundreds of millions to billions of dollars with any company or organization (public or private) according to the outmoded and nonviable investment concept known as "shareholder value maximization" would help them to achieve maximum ROI.
In regards to that failed concept, former GE CEO Jack Welch once called it, "The dumbest idea in the world". In an article in the Harvard Business Review written by distinguished Harvard Business School professors Joseph L. Bower and Lynn S. Paine, they wrote that the concept is; "flawed in its assumptions, confused as a matter of law, and damaging in practice.” They also described the concept as "pernicious nonsense".
With the above in mind, after several months of pointing out to the leadership from all of the top both publicly and privately held roofing and related building product distribution companies, the tremendous financial (as well as potential legal defense) costs of continuing to follow that failed SVM concept or any variation thereof, some of them have begun to respond. The most recent example is shown below.
The email message...
While I won't be revealing the name of the sender nor the name of the individual the sender referenced as "he", several weeks ago, I received an email message from the leader of one of the top five multi-billion dollar valued building product distribution companies on the planet in reference to the leader of another one of the top five multi-billion dollar valued building products distribution companies who had placed great emphasis on the failed SVM promise that read as follows: "Check that stock out, he has lost his investor’s billions so far."

In 2007, I personally made it clear to Allstate Insurance Company President and CEO Tom Wilson that, in his position as President and CEO, while I agreed that Allstate did have an "obligation" to earn a return for the company's shareholders, achieving that goal by repeatedly underpaying Allstate policyholders by hundreds of millions to billions of dollars on their legitimate property damage claims was, at the very least, terribly misguided and, at the most, potentially criminal. I also suggested to him that he learned nothing from the failures of Enron, WorldCom, Adelphia, among others, and the life changing examples of the executives in charge of those companies who were responsible for the corruption – who put their own and their shareholders and investors financial interests ahead of their customers.
While he did quickly respond to my letter by immediately ordering his claims department to fully pay the substantial and illegally withheld outstanding balance then still owed to one of my insured property owner customers, in the present, it is clear that neither he nor his other company leaders had learned their lesson or headed my warnings. Recently however, due to the efforts of the American Policyholder Association (APA) and other interested consumer advocacy groups, they, State Farm, and all of the other P&C insurance companies are learning that there are severe penalties for corporate leaders who, among other questionable actions, cause tremendous financial and other harm to policyholders by putting shareholder and investor returns ahead of the interests of and the cost to, the people who pay close to a trillion dollars every year for their unreliable insurance products.
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V I S I O N - Still adhering to the long held (but mistaken) belief that maximizing shareholder and investor returns is the number one obligation of the building product distribution company (or any other company), leadership decides against investing in a proven restoration contractor training program using the excuse that doing so would dilute the value of shareholder and investor returns. Building product distribution company sales totals to contractors for the year come to $12 billion based on average orders placed by non advanced trained restoration contractors. Although shareholders and investors are led to believe that the company achieved maximum returns, because of the millions to billions of dollars-worth of building products that were needed but never ordered by their contractor customers that year, the term maximum is a misnomer, at best. Still, at least until they learn the truth, unknowing shareholders and investors are happy and the company leaders stay employed and may also receive stock awards or other compensation.

W I S D O M - Obviously, without sales of their products, no company would have any profits from which a portion would be used to to pay their shareholders and investors. The wise and honest executive who thinks that through can only conclude that, in order to increase shareholder and investor returns - honestly, the company needs to first increase sales of their products to their customers - again, obvious. Some do so dishonestly by price gouging and/or offering lessor quality products then tell their shareholders and investors how much better they did. Not good! Some do so by rethinking and changing their market approach.
For building product distribution companies who sell to restoration contractors who are, in reality, their "sales force" who re-sells purchased building products to their insured property owner customers, the best way to truly increase product sales by those contractors which will in turn honestly increase shareholder and investor returns is to provide them with advanced and proven insurance claims recovery process training.
In doing so, those advanced trained restoration contractors will recapture hundreds of millions to potentially billions of dollars worth of previously unordered roofing and related building product orders. As a result of having made the investment in the advanced restoration contractor training program, the distribution company dramatically increases their next year sales to contractors from $12 billion to $15 billion, more contractors are attracted to the company, and the shareholders and investors who actually achieve real and true maximum ROI are happy. Company leaders stay employed, maybe get promoted, and are paid an even higher stock or other compensation award for a job well done. And...no one goes to jail!
Let me be perfectly clear...
As the creator, writer, and seller of the repeatedly proven advanced 3RSystems, LLC restoration contractor training program as presented on this website, I don't need the money. And, outside of time spent working on my book titled "Pro Se Can You See"© where I write about how, over the years, I've been able to, as a non attorney or lawyer, both in and out of court, and, in several cases, with the personal support and approval of two different Supreme Court Justices, personally expose then "prosecute" and hold accountable, several wayward top level state government employees as well as the corrupt leaders of some of the countries most well known multi-million to billion dollar companies, I have all the time in the world to;
1. Promote to millions of insured property owners from across the USA and Canada, the tremendous value of doing business with 3RSystems, LLC trained professional restoration contractors. 2. Promote to many thousands of restoration construction contractors, the tremendous value of doing business with the paradigm shifting building products distribution company that makes the 3RSystems, LLC training program available to them. 3. Promote to institutional and individual shareholders and investors (public and private), the great value of only investing their hard earned money with the building product distribution company who wisely chose to apply the proven common sense financial logic and wisdom presented to them by 3RSystems, LLC.

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The only restoration contractor training available today that teaches the insurance covered restoration contracting process from the forty plus years of combined retail & restoration construction industry experience, insurance & investment industry advisory experience, and winning Pro Se legal experience perspectives of its creator.
Over the years, while still contracting retail and restoration construction work as 3RSystems, LLC, I had been unofficially training both retail and restoration construction contractors on the insurance claims recovery process. In 2010 however, primarily as a result of P&C insurance industry sanctioned UPPA legislation, which I refer to as one of the biggest financial scams ever perpetrated against the American insurance buying public, I decided to officially change my focus from contracting with insured commercial and residential property owners to complete their property damage repairs - after successfully moving the P&C insurance companies to fairly and fully pay their insured's claims, to training both retail and restoration contractors on how to, through the proven methods that I teach, repeatedly do the same.
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Below is just a small but powerful example as proof of how the training has repeatedly helped contractors from across the USA and beyond to successfully overcome the P&C insurance industry claims payment resistance and produce considerably improved results for themselves, their insured commercial and residential property owner customers, their building product distributors, and the building product distributors institutional and individual shareholders and investors.
"I strongly endorse Larry Burtis and his 3RSystems, LLC contractor storm damage restoration process training program. It’s great for experienced contractors and their sales reps and even better for newer contractors and their sales reps who are struggling to get their customers storm damage claims fully, fairly and properly paid at real, true and accurate pro contractor free market pricing. Plus, it is extremely affordable." Ed Fako - National Contracting and Claims Assn., Chicago, IL
"Soon after ordering and studying the program I was able to increase an insurance adjuster’s estimate from $34,000 to $71,000. Borrow the money if you have to, get this program and you'll make it back on one deal, probably double your income too." Jay Gomez, Jay's Roofing and Siding, Bozeman, MT
"This is not something I want to keep a secret from my competition, get the book! The more contractors that know this valuable information, the better for all!" Randy Fern - GC/Roofing Contractor, Texas
"I came across 3RSystems, LLC’s training on the internet and could not be happier with it. I have gotten my pricing back where I wanted it and almost doubled my yearly net profits. I would highly recommend this to any contractor who is tired of underpriced insurance company's." Cory Edwards - Edwards Roofing, LLC Riverton, WY
"I have to tell you that this immediately made a difference in how my claims have been handled. I have been reading over and over, the excuses section, and it works! I love your stuff. Keep up the good work. I've geared most of my presentations now around your information. Lifesaver!" Brady Bisel, MBA/Contracting and Sales - Ohio
“Larry, We at ACP Storm Repair are doing very, very well, thanks to your help in my early years in 2012-13. I get it now!! Thanks to you! Our average claim is $12,000 start and $50K finished!!!” Alan Podvin, ACP Storm Repair, Parker, CO
“Overall I am very pleased with the product and feel it was money well spent. When I sat down to read the training for the first time it was one of those reads you don’t want to stop on. I found it that interesting. It was very informative and I found the information useful." Dave Stewart - Contractor Sales Rep/Lawyer/Public Adjuster - Illinois
"When I purchased his 3RSystems, LLC contractor training program and applied all that I learned from it, I was quite impressed with the way it helped me to vastly improve my effectiveness as well as my profit potential. Only wish the program and his 3RStimax estimating software had been available years ago. I'd be retired by now!" Harold Wren - General Contractor, Wren Builders - Minneapolis, Minnesota
I have been in the insurance restoration business for over 10 years. Fortunately a friend (also in the business) introduced me to Larry with 3RSystems. 3RSystems is very beneficial with its own software program vs. Xactimate, the thirty plus adjuster denials with rebuttals, and a full layout on how to run an insurance restoration business." Jason Vogen - GC, Elite Exteriors, Burnsville, Minnesota
"I also endorse Larry Burtis / 3RSystems. Having Larry to our business several years ago was our introduction to the claim game solution. I researched the issue quite a bit before compelling our business owner to invest some money into his course and get us some official training. We have been on a steady roll of non-ending education since. And, our investment was returned more than ten-fold in the first year.” Scott Swing – C&S Roofing, Omaha, NE

3RSystems, LLC Contractor Recovery Process Training Manual
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One hundred forty two pages that are packed full of powerful and proven, in depth and top down minded retail and restoration contracting, insurance and investment advisory, and Pro Se legal experience based claims recovery process training. Once completed, contractors will be able to help their insured property owner customers to get their insurance companies to pay for all of the damage so they can afford to order all of the needed roofing, siding, and related building products from the 3RSystems, LLC recommended building products distributor.
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3RSystems, LLC Insured Property Owner Recovery Guide
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3RS INSURED PROPERTY OWNERS STORM DAMAGE RECOVERY GUIDE© (PREVIEW)
In the guide, it is recommended that, for the reasons described in the full guide that 3RSystems, LLC has made available to millions of commercial and residential property owners from across the USA and Canada (and millions of shareholders and investors), insured property owners with damage only hire 3RSystems, LLC trained contractors to complete their repairs and, whenever possible, only purchase needed roofing and related building products from the named building product distributor who provided the 3RSystems, LLC training program to their contractor customer "sales force".
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3RSystems, LLC Restoration Contractor Business Forms
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Included in the 3RSystems, LLC Business Forms ninety-seven pages are all of the various forms and claims process instructions from A to Z that any contractor needs to successfully process their insured customer's property damage claims to fair and full claims settlements, and achieve that goal in a minimum amount of time.
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3RStimax© RTA FREE market repair pricing software
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The 3RStimax© graph shown above clearly illustrates the dramatic difference in pricing between the P&C insurance adjuster mandated "industry standard" forced market estimating programs known as Xactimate and Symbility, and 3RSystems, LLC's repeatedly proven superior real, true, and accurate (RTA) free market priced 3RStimax© restoration contractor repair estimating program. Compare the clear difference shown in the graph between the Insurance company claim “final” offer(s)" shown in the far left column ($72,500) and the actual “Total claim recovery with 3RStimax©” ($270,214) total payments shown in the column to the right - which were all approved at the substantially higher real, true, and accurate (RTA) free market pricing shown. Also note on the right side of the graph the difference in how the GC O&P was paid on the claim shown.
When contractors switch from using the forced market P&C insurance adjuster mandated and controlled repair estimating programs mentioned previously to using our free market based real, true, and accurate (RTA) priced 3RStimax© repair estimating program, the P&C insurance industry can no longer control the outcomes of those contractors pricing. Nor can they, as it is widely known that they do on a regular basis, deny and/or omit billions of dollars worth of damaged items from their customers legitimate insurance covered claims every year.

All the AI, CRM's, and API in the world won't help, but 3RSystems, LLC training will!
As soon as any contractor signs a contract with an insured property owner to complete the repairs to their damaged properties, a personal relationship is established. Being that a personal relationship has been established, the problems the insured property owners and their contractors are both faced with due to the insurance companies typical attempts to under pay or deny the insured's claims become human relationship problems. Because of that, although building product distribution companies have already invested millions of dollars on AI, CRM, and API programs meant to help both contractors and distributors to increase product ordering, delivering, and tracking efficiencies, those programs will do nothing in the way of helping contractors and their insured customers to overcome those human relationship problems caused by P&C insurance companies - but 3RSystems, LLC advanced restoration contractor training will.
Any claims made by anyone that AI, CRM's, and API are the solution to the problems written about on this website are what Princeton University Professor Harry Frankfurt wrote about in his 2005 book titled "On Bullshit".
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Offers to purchase now being considered
As illustrated previously, all of the AI, CRM's, and API in the world won't help anyone to solve the problems addressed on this website. The only thing that will help a building products distribution company to achieve a #1 top position in the building products distribution industry is by taking exclusive ownership control of the most advanced and proven contractor training program available anywhere on the planet today and getting the program into the hands of their contractor customer "sales force" ASAP. Only then will the building products distribution company that does so be able to take the lead position that will allow them to achieve the incredible sales results as shown in the example "Results" box below.
Results
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(Simple math: x 8.5% net = $226,873,500M)
With that done, millions of insured property owners across the USA and Canada will be better served as their property damage claims are paid in full, hundreds of millions to billions of dollars-worth of previously unordered roofing, siding, and related building products orders will be recaptured by your building products distribution company, and your global institutional and individual shareholders and investors (both private and public), all who have been copied on this website, will finally be able to achieve real, true, and maximum ROI.
Current Purchase Price Ask
Based on the past highly successful performance history of the program and the potential value to the building products distribution company that completes their purchase of the full advanced 3RSystems, LLC contractor training program, 3RSystems, LLC's M&A representative has priced the program purchase value at $4.95m. If, as anticipated, multiple purchase offers are submitted, the purchase price may increase above that amount. However, as the creator, writer, copyright owner, and seller of the program, if a certified purchase offer is made, accepted, and consummated prior to the end of November, 2026, I would be willing authorize and accept a purchase offer that is reduced by 10% from the $4.95m purchase offer - if paid in full at the time of purchase.
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NOTE: An individual, PE, or M&A group could purchase the program then resell to individual contractors across the USA and Canada at the recommended per unit price of $1,295 which is $500 + less than the P&C insurance industry adjuster mandated Xactimate or Symbility estimating programs that do nothing more then estimate repair pricing substantially below the real , true, and accurate (RTA) free market repair pricing. Using the 15,000 contractor number from the Results box above, net would come to approximately $12,500,000M.
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Thank you for your time and consideration,

Founder, President, and CEO - 3RSystems, LLC

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