
In 1984, Concert Master violinist and fine art collector Michael Antonello, who was and still is one of the top producing insurance and investment executives in the country, invited me to consider working with him in advising business owners, executives, and other high net worth individuals on how to best maximize then preserve the returns of their business and personal financial interests. With the understanding that I could concurrently run my retail and restoration contracting business that I started in the early seventies while building a financial advisory practice, I accepted his offer. In 1985, after having been taught by the best in the business then becoming licensed to practice, I formed and titled my financial advisory firm as 3RS Wealth Creation Systems which I ran until 2005.
Disclaimer: Although I credit Mr. Antonello with having contributed much to my past success as a financial advisor, he does not contribute to and has no involvement with 3RSystems, LLC, ICCOA, or the American Policyholder Association (APA) or any of the included materials.
Two of my favorite 3RS Wealth Creation Systems clients

In 1992, after successfully implementing the building products distribution company’s executive and employee investment program and procuring a multi-million dollar Key Man life insurance policy on the company owner and president who had previously been denied coverage, company EVP, Franklin Morris, Jr., invited me to attend an executive luncheon to celebrate the accomplishment. While at the luncheon, EVP Morris turned to one of the other company executives’ who had joined our group and said the following;
“Before becoming EVP of Southside, I was a top level executive with KMPG for thirty years and got to know and work with what were considered to be the best insurance and investment minds in the country. That said, I learned more about insurance and investments from Larry over the past three months than I had learned from all of the previous experts I had worked with during that thirty year period."

Dear Fellow Executive,
When I first met with Mr. Burtis, I was interested in what he and his organization could do for me that might help me enhance the value of charitable commitments I had made. What he showed me, based on his 3RSYSTEMS concept of review, reposition and recapture, allowed me to indeed enhance the value of my charitable commitments, not only to the charitable organization, but to myself and my family as well. Larry also showed me how by repositioning another substantial asset that had been improperly positioned in my estate, I could further benefit myself and my family. Larry's approach to financial planning is quite unique and I am confident you will find him very helpful in your business and personal planning.
Sincerely,
Anthony J. Adducci
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After reading the above, whether you are a building products distribution company founder, board member, or C-Suite executive, you are likely wondering what in the heck does my professional experience and background as shown both above and on my "About" page have to do with you. In reality, as you will clearly discover by reading through the content that follows, it has everything to do with you, your company, and your company's financial position.
It also has everything to do with the global institutional and individual shareholders and investors (both public and private) I have been sharing the truth with about how far too many of them have been falsely led to believe that investing hundreds of millions to billions of dollars with building product distribution companies according to an outmoded and nonviable investment concept would help them to achieve maximum ROI. In regards to that concept, former GE CEO Jack Welch once called it, "The dumbest idea in the world". In an article in the Harvard Business Review written by distinguished Harvard Business School professors Joseph L. Bower and Lynn S. Paine, they wrote that the concept is; "flawed in its assumptions, confused as a matter of law, and damaging in practice.” They also described the concept as "pernicious nonsense".
With the above in mind, after months of presenting to the leadership from all of the top both publicly and privately held roofing and related building product distribution companies, the tremendous value of investing in and placing the most advanced restoration contractor training program available on the planet with their contractor customers, some of them have started to respond, as shown below.
While I won't be revealing the name of the sender nor the name of the individual the sender referenced as "he", several weeks ago, I received an email message from the leader of one of the top five multi-billion dollar valued building product distribution companies in reference to the leader of another one of the top five multi-billion dollar valued building products distribution companies that read as follows: "Check that stock out, he has lost his investor’s billions so far."
Had the building products distribution company leader mentioned above followed my direction and invested in and provided my program to his company's contractor customer "sales force", neither he nor the investors would have found themselves in the losing position they are both now in.
Again, my favorite clients comments from the top of the page
"I learned more about insurance and investments from Larry over the past three months than I had learned from all of the previous experts I had worked with during that thirty year period." Franklin T. Morris, Southside Lumber building products distribution company EVP
"Larry's approach to financial planning is quite unique and I am confident you will find him very helpful in your business and personal planning." Anthony J. Adducci, Inventor and co-founder of Cardiac Pacemakers, Inc., Technology Enterprises Venture Capitalists, and the North American Banking Company.
The Proven Solution to the Problem

The only restoration contractor training available today that teaches the insurance covered restoration contracting process from the forty plus years of combined retail & restoration construction industry experience, insurance & investment industry advisory experience, and winning Pro Se legal experience perspectives of its creator.
Over the years, while still contracting retail and restoration construction work as 3RSystems, LLC, I had been unofficially training both retail and restoration construction contractors on the insurance claims recovery process. In 2010 however, primarily as a result of P&C insurance industry sanctioned UPPA legislation, which I refer to as one of the biggest financial scams ever perpetrated against the American insurance buying public, I decided to officially change my focus from contracting with insured commercial and residential property owners to complete their property damage repairs - after moving the P&C insurance companies to fairly and fully pay their insured's claims, to training both retail and restoration contractors how to, through the proven methods that I teach, repeatedly do the same.
The amazing results for contractors who completed the training

Praise for the 3RSystems, LLC
Restoration Contractor Training Program
Below is just a small but powerful example as proof of how the training has repeatedly helped contractors from across the USA and beyond to successfully overcome the P&C insurance industry claims payment resistance and produce considerably improved results for themselves, their insured commercial and residential property owner customers, their building product distributors, and the building product distributors institutional and individual shareholders and investors.
"I strongly endorse Larry Burtis and his 3RSystems, LLC contractor storm damage restoration process training program. It’s great for experienced contractors and their sales reps and even better for newer contractors and their sales reps who are struggling to get their customers storm damage claims fully, fairly and properly paid at real, true and accurate pro contractor free market pricing. Plus, it is extremely affordable." Ed Fako - National Contracting and Claims Assn., Chicago, IL
"Soon after ordering and studying the program I was able to increase an insurance adjuster’s estimate from $34,000 to $71,000. Borrow the money if you have to, get this program and you'll make it back on one deal, probably double your income too." Jay Gomez, Jay's Roofing and Siding, Bozeman, MT
"This is not something I want to keep a secret from my competition, get the book! The more contractors that know this valuable information, the better for all!" Randy Fern - GC/Roofing Contractor, Texas
"I came across 3RSystems, LLC’s training on the internet and could not be happier with it. I have gotten my pricing back where I wanted it and almost doubled my yearly net profits. I would highly recommend this to any contractor who is tired of underpriced insurance company's." Cory Edwards - Edwards Roofing, LLC Riverton, WY
"I have to tell you that this immediately made a difference in how my claims have been handled. I have been reading over and over, the excuses section, and it works! I love your stuff. Keep up the good work. I've geared most of my presentations now around your information. Lifesaver!" Brady Bisel, MBA/Contracting and Sales - Ohio
“Larry, We at ACP Storm Repair are doing very, very well, thanks to your help in my early years in 2012-13. I get it now!! Thanks to you! Our average claim is $12,000 start and $50K finished!!!” Alan Podvin, ACP Storm Repair, Parker, CO
“Overall I am very pleased with the product and feel it was money well spent. When I sat down to read the training for the first time it was one of those reads you don’t want to stop on. I found it that interesting. It was very informative and I found the information useful." Dave Stewart - Contractor Sales Rep/Lawyer/Public Adjuster - Illinois
"When I purchased his 3RSystems, LLC contractor training program and applied all that I learned from it, I was quite impressed with the way it helped me to vastly improve my effectiveness as well as my profit potential. Only wish the program and his 3RStimax estimating software had been available years ago. I'd be retired by now!" Harold Wren - General Contractor, Wren Builders - Minneapolis, Minnesota
I have been in the insurance restoration business for over 10 years. Fortunately a friend (also in the business) introduced me to Larry with 3RSystems. 3RSystems is very beneficial with its own software program vs. Xactimate, the thirty plus adjuster denials with rebuttals, and a full layout on how to run an insurance restoration business." Jason Vogen - GC, Elite Exteriors, Burnsville, Minnesota
"I also endorse Larry Burtis / 3RSystems. Having Larry to our business several years ago was our introduction to the claim game solution. I researched the issue quite a bit before compelling our business owner to invest some money into his course and get us some official training. We have been on a steady roll of non-ending education since. And, our investment was returned more than ten-fold in the first year.” Scott Swing – C&S Roofing, Omaha, NE

3RSystems, LLC Restoration Contractor Insurance Claims Process Training Manual
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One hundred forty two pages that are packed full of powerful and proven, in depth and top down minded retail and restoration contracting, insurance and investment advisory, and Pro Se legal experience based claims recovery process training. Once completed, contractors will be able to help their insured property owner customers to get their insurance companies to pay for all of the damage so they can afford to order all of the needed roofing, siding, and related building products from the 3RSystems, LLC recommended building products distributor.
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3RSystems, LLC Insured Commercial and Residential Property Owner Guide
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3RS INSURED PROPERTY OWNERS STORM DAMAGE RECOVERY GUIDE© (PREVIEW)
In the guide, it is recommended that, for the reasons described in the full guide that 3RSystems, LLC has made available to millions of commercial and residential property owners from across the USA and Canada, insured property owners with damage only hire 3RSystems, LLC trained contractors to complete their repairs and, whenever possible, only purchase needed roofing and related building products from the named building product distributor who provided the 3RSystems, LLC training program to their contractor customer "sales force".
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3RSystems, LLC Contractor Business Forms
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Included in the 3RSystems, LLC Business Forms ninety-seven pages are all of the various forms and claims process instructions from A to Z that any contractor needs to successfully process their insured customer's property damage claims to fair and full claims settlements, and achieve that goal in a minimum amount of time.
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(click on the graph to enlarge)
The 3RStimax© graph shown above clearly illustrates the dramatic difference in pricing between the P&C insurance adjuster mandated "industry standard" forced market estimating programs known as Xactimate and Symbility, and 3RSystems, LLC's repeatedly proven superior real, true, and accurate (RTA) free market priced 3RStimax© restoration contractor repair estimating program. Compare the clear difference shown in the graph between the Insurance company claim “final” offer(s)" shown in the far left column ($72,500) and the actual “Total claim recovery with 3RStimax©” ($270,214) total payments shown in the column to the right - which were all approved at the substantially higher real, true, and accurate (RTA) free market pricing shown. Also note on the right side of the graph the difference in how the GC O&P was paid on the claim shown.
When contractors switch from using the forced market P&C insurance adjuster mandated and controlled repair estimating programs mentioned previously to using our free market based real, true, and accurate (RTA) priced 3RStimax© repair estimating program, the P&C insurance industry can no longer control the outcomes of those contractors pricing. Nor can they, as it is widely known that they do on a regular basis, deny and/or omit billions of dollars worth of damage from their customers legitimate insurance covered claims every year.

All the AI, CRM's, and API in the world won't help, but 3RSystems, LLC training will!
As soon as any contractor signs a contract with an insured property owner to complete the repairs to their damaged properties, a personal relationship is established. Being that a personal relationship has been established, the problems the insured property owners and their contractors are both faced with due to the insurance companies typical attempts to under pay or deny the insured's claims become human relationship problems. Because of that, although building product distribution companies have already invested millions of dollars on AI, CRM, and API programs meant to help both contractors and distributors to increase product ordering, delivering, and tracking efficiencies, those programs will do nothing in the way of helping contractors and their insured customers to overcome those human relationship problems caused by P&C insurance companies - but 3RSystems, LLC advanced restoration contractor training will.
From V I S I O N to W I S D O M
V I S I O N - Still adhering to the long held (but mistaken) belief that maximizing shareholder and investor returns is the number one obligation of the building product distribution company (or any other company), leadership decides against investing in the 3RSystems, LLC restoration contractor training program believing that doing so would dilute the value of shareholder and investor returns. Building product distribution company sales totals for the year come to $12 billion based on average orders placed by untrained restoration contractors. Although shareholders and investors are led to believe that the company achieved maximum returns, because of the millions to billions of dollars-worth of building products that were needed but never ordered by untrained contractors that year, the term maximum is a misnomer. Still, unknowing shareholders and investors are happy and the company leaders stay employed and may also receive stock awards or other compensation.
W I S D O M - After learning why obligations to customers should always take precedence over obligations to any shareholder and investor returns, company leadership makes the small investment in the 3RSystems, LLC restoration contractor training program. Understanding how the advanced and proven contractor training will help the company to recapture potentially billions of dollars worth of previously missed and therefore unsold product orders, 3RSystems, LLC informed shareholders and investors will want to invest in the company. As a result of having made the investment in the contractor training program, the distribution company dramatically increases their next year sales from $12 billion to $15 billion, more contractors are attracted to the company, and the shareholders and investors who actually achieve real and true maximum ROI are happy. Company leaders stay employed, maybe get promoted, and are paid an even higher stock or other compensation award for a job well done.
A number of years ago, I personally made it clear to Allstate Insurance Company President and CEO Tom Wilson and his president of Allstate claims that putting the needs of shareholders above all else is, at the very least, misguided, and, at the most, potentially criminal. Although it took Allstate a lot of years to figure it out, due to the efforts of the American Policyholder Association (APA), at which I am the regulatory compliance administrator, over the past several years, they, State Farm, and other P&C insurance companies are learning that there are severe penalties for corporate leaders who, among other questionable actions, put shareholder and investor returns ahead of the interests of and the cost to, the people who pay for the products. To be sure, the same holds true of any and all companies no matter the product sold.

Are you now ready to take the lead in recapturing those billions of dollars-worth of annually missed roofing, siding, and related building product sales to the many thousands of storm damage restoration contractors from across the USA and Canada? When those same restoration contractors who visit this site contact you to ask if your company will be providing the 3RSystems, LLC contractor training program to them, what will your answer be? Will 3RSystems, LLC be able to tell the institutional and individual shareholder and investment groups from across the globe that ask if you have provided the training to your contractor customer sales force, will I be able to tell them yes?
As illustrated previously, all of the AI, CRM's, and API in the world won't help you to solve the problem. The only thing that will help you to achieve that goal is by licensing or taking exclusive ownership of the most advanced and proven contractor training program available anywhere on the planet today and getting the program into the hands of both your contractor customer "sales force" and your distribution company employees ASAP. Only then will your distribution company be in the lead position that will allow your company to achieve the incredible sales results as shown in the "Results" box below
Results
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With that done, millions of insured property owners across the USA and Canada will be better served as their property damage claims are paid in full, hundreds of millions to billions of dollars-worth of previously unordered roofing, siding, and related building products orders will be recaptured by your building products distribution company, and your global institutional and individual shareholders and investors (both private and public) will finally be able to achieve real, true, and maximum ROI.
How to acquire this one of a kind program at your distribution company
To learn more about this one of a kind advanced contractor training program and learn how to acquire it exclusively for your building products distribution company which, although not needed by your contractor customers when they receive the program from you, also includes, if requested, a minimum six month distributor paid implementation commitment, contact program creator Larry Burtis through the Contact link shown at the top of this page with your questions or concerns. Mr. Burtis is also willing to personally present paid overviews of the program to interested parties in exchange for the appearance fee shown below. Contractors and investors are invited to share their concerns and/or questions through the same contact link.
Total tax deductible building products distribution company investment - CONTACT
Per appearance in person overview presentation fee = $12,500 plus expenses.

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